Stockholm Furniture & Light Fair 2015
Stockholm Furniture & Light Fair was a successful start for new cooperation
A new partnership between Bruun Munch, versus and wallume was first presented at this year's Stockholm exhibition. With Nordic Design Synergy combines 3 young design brands their sales and marketing activities on several Northern European markets.
There has been working hard since the 3 brands in November 2014 decided that Stockholm should be the official launch of the new sales cooperation; Nordic Design Synergy.We started in November 2014 with a blank piece of paper and 3 individual collections to unite for NDS. NDS is:
BruunMunch designs and produces tables in solid wood and laminate with Kvist industries. On the Stockholm fair BruunMunch displayed the new PlayChair in Kvadrat fabrics.
Versus, highly designed upholstered furniture with edge - produced from the finest materials, including upholstery fabrics from Kvadrat. On the Stockholm Fair versus presented the new sofa series Remedy in fabric Remix from Kvadrat.
Wallume, storage systems with infinite possibilities produced in compact laminate.At the Stockholm Fair wallume displayed the wallume system with wooden back unit.
The starting point for Nordic Design Synergy was to develop shop in shop packages of varying sizes for exclusive designer shops. Pick the best from each brand, unite it in a nice package with a red thread, offering great prices and the best conditions for the upcoming retailers. It must be simple and attractive for stores to become a NDS dealer.
We have developed a sales package of joint promotional materials, brochures, user-friendly website with all facilities for both dealers, press and private customers. A common platform for marketing on social media, etc. This is followed by marketing plans when the dealer network is established.