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Stockholm Furniture & Light Fair 2015

Stockholm Furniture & Light Fair was a successful start for new cooperation

A new partnership between Bruun Munch, versus and wallume was first presented at this year's Stockholm exhibition. With Nordic Design Synergy combines 3 young design brands their sales and marketing activities on several Northern European markets. 

There has been working hard since the 3 brands in November 2014 decided that Stockholm should be the official launch of the new sales cooperation; Nordic Design Synergy.We started in November 2014 with a blank piece of paper and 3 individual collections to unite for NDS. NDS is:

BruunMunch designs and produces tables in solid wood and laminate with Kvist industries. On the Stockholm fair BruunMunch displayed the new PlayChair in Kvadrat fabrics.

Versus, highly designed upholstered furniture with edge - produced from the finest materials, including upholstery fabrics from Kvadrat. On the Stockholm Fair versus presented the new sofa series Remedy in fabric Remix from Kvadrat.

Wallume, storage systems with infinite possibilities produced in compact laminate.At the Stockholm Fair wallume displayed the wallume system with wooden back unit.

The starting point for Nordic Design Synergy was to develop shop in shop packages of varying sizes for exclusive designer shops. Pick the best from each brand, unite it in a nice package with a red thread, offering great prices and the best conditions for the upcoming retailers. It must be simple and attractive for stores to become a NDS dealer.

We have developed a sales package of joint promotional materials, brochures, user-friendly website with all facilities for both dealers, press and private customers. A common platform for marketing on social media, etc. This is followed by marketing plans when the dealer network is established.

NDS is already represented with a full time salesman in Denmark and dedicated agents in Sweden, Norway, Germany, Holland, Belgium, Luxembourg and Austria. Our hope for the fair was that the markets would be well received NDS and that we got disseminated the message of the concept. This was confirmed and the NDS story was a hit. We also experienced great interest from contract markets and due to this NDS has employed a dedicated sales man to take care of the contract markets. NDS is invited to Holmris internal sales exhibition on March 26 in Copenhagen, where we show our products for the Danish architects and interior designers.